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How to Activate a Campus

MKThink, SCUP, The Reactivated Campus

With a commuter-majority student body and changing student needs, the University of Washington Bothell came out of the pandemic seeking to create a campus experience that fostered community, activity, and vitality. Working within tight funding and spatial constraints, UW Bothell partnered with MKThink to develop a strategy to revitalize the campus core, double down on in-person experiences, and repurpose underutilized spaces for future flexibility.

How did this strategy activate the University of Washington Bothell campus? This By the Numbers breakdown highlights our project results. 

  • 123,000 gross square feet of underutilized office and education space identified to deploy toward student-centered activities 

  • $148 MM avoided construction costs

  • 2.5x increase in enrollment supported without new construction

  • 24,500 square feet of underutilized ground-level space activated to facilitate community connection student service, and increase time spent on campus for commuting and residential students. 

Want to Learn More?

Join us on March 19th at the SCUP 2024 Pacific Regional Conference, where we will share our process, strategies, and lessons learned in the panel discussion “The Reactivated Campus: Do More with Less”! Moderated by MKThink’s Principal Nate Goore, the panel will bring together University of Washington Bothell’s Amy Van Dyke, Gowri Shankar, and David Moehring and MKThink lead strategist Cristina Greavu Pieris as they discuss UW Bothell’s strategy and broadly applicable methods. Can’t make it? Follow us on Linkedin and Instagram and leave a comment. We’ll share updates and more information throughout the event!

Interested in how MKThink can help optimize your space or system? Reach out here.


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