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Real Estate Industry is turning its focus to sustainability and social purpose

Following the pandemic the demand for greener, more sustainable and healthier places has increased. According to Cision, this triggered an interest in investors and city authorities that are now committed, more than ever, to decarbonize the Real Estate industry. According to a recent study made by JLL (NYSE: JLL), a leading professional services firm that specializes in real estate and investment management, achieving our low-carbon emissions targets is not possible without zero carbon buildings.

“Multiple factors drive the heightened focus on sustainability. For one, leading occupiers and investors are outpacing policymakers in their ambitions, because they believe decarbonizing is the right thing to do for their employees, customers, tenants, communities and the planet. Occupiers and investors want to see stronger partnerships and also to see national and city governments take a bolder stance”.

JLL research also found out that 83% of building occupants and 78% of investors affirm that climate risk poses a financial risk as well. The top priorities of leading global building occupants and investors are to create spaces that are greener, safer and sustainable -- and that this can be good for their bottom-lines as well

“Real estate investors believe focusing on decarbonization can deliver value and a competitive advantage. This is the case, in particular, for leading investors who are investing in a deep spectrum of sophisticated strategies and aligning decarbonization strategies with investment strategies”.

One of the biggest catalysts for the green progress in the real estate sector is technology.

“Enhanced data capabilities provide opportunities for continuous improvement based on real-time analytics and automated decision-making”.

At MKThink we're developing technologies and strategies to help clients optimize their resources for the future. One of the biggest issues we face in real estate is under-occupancy and utilization, where space sits empty or partially full for many hours of the day. By better optimizing the use of space, we can help avoid building more buildings that we don’t need, saving money for clients and reducing the carbon impact on the environment. To learn more about how MKThink helps organizations strategize their future, please contact us.


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