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SF YMCA Point Bonita

SF YMCA POINT BONITA VISION PLAN

A new vision for a Marin Headlands outdoor education institution

The YMCA engaged MKThink to help them develop a plan to connect their Point Bonita outdoor education site to its broader array of outdoor education facilities in the Bay Area. The user groups are vast and often include youth who have their first and often only significant exposure to the California Coast through this location. The SF YMCA / MKThink collaboration first established a plan and communication tools to assess the gap between the historical and future programs, facilities, and operations. Next, it created the framework for audience engagement, expanded and focused programming, and critical and inspirational site enhancements to support core and unique outdoor education.

BACK TO ALL PROJECTS

BREAKDOWN:

Date: 2009

CITY: Point Bonita

STATE: California

SIZE/SCALE: 5.1 Acres

MARKET: Community Institution

SERVICES: Stake Holder Engagement, Site Visioning, Framework Plan, Space Programing and Planning.

PROJECT:

CHALLENGE: To connect SF YMCA's Point Bonita outdoor education site to its broader array of outdoor education facilities in the Bay Area.

APPROACH: MKThink collaborated with SF YMCA to establish a plan and communication tools to assess the gap between the historical and future programs, facilities, and operations. Next, the team created the framework for audience engagement, expanded and focused programming, and critical and inspirational site enhancements to support core and unique outdoor education.

RESULT: Extensive lease extension improved site usage and philanthropic support. Additionally, it established the methodology to evaluate all of its outdoor learning facilities holistically.