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SF YMCA Point Bonita

SF YMCA POINT BONITA VISION PLAN

A new vision for a Marin Headlands outdoor education institution

The YMCA engaged MKThink to help them develop a plan to connect their Point Bonita outdoor education site to its broader array of outdoor education facilities in the Bay Area. The user groups are vast and often include youth who have their first, and often only significant exposure to the California Coast through this location. The SF YMCA / MKThink collaboration established the plan and communication tools to assess the gap between the historic and future programs, facilities and operations - then established the framework for audience engagement, expanded and focused programming, critical and inspirational site enhancements to support core and unique outdoor education.

PROJECT:

Date: 2009
CITY: Point Bonita
STATE: California
SIZE/SCALE: 5.1 Acres
MARKET: Community Institution

SERVICES:

CHALLENGE: To connect SF YMCA's Point Bonita outdoor education site to its broader array of outdoor education facilities in the Bay Area.
SERVICES: Stake Holder Engagement, Site Visioning, Framework Plan, Space Programing and Planning.
RESULT: Extensive lease extension, improved site usage, and improved philanthropic support. Additionally, it established the methodology to evaluate all of it's outdoor learning facilities in a wholistic manner.