Nostalgia Meets Innovation: How Split Flap Displays Boost Retail Sales

ABSTRACT

In an era dominated by digital screens, Oat Foundry’s innovative Split Flap Display brings a unique blend of nostalgia and modern design to retail spaces. Believing that this analog technology could create a more engaging and memorable shopping experience than traditional digital displays, Oat Foundry partnered with Roundhouse One to put this idea to the test at Ocean Plant. They found that the Split Flap Display not only captured attention as shown by dwell-time data, but it also significantly boosted sales, generating over six times as many transactions and over twenty times more revenue than a digital TV. These findings highlight the potential of the Split Flap Display to transform retail environments, offering a distinctive and effective way to connect with customers and enhance commercial success.