MKThink is using heat mapping at the University of Hawai’i Mānoa to improve the campus experience. Sensors installed throughout the campus detect wi-fi-enabled devices (as a proxy for people) to collect data on the movement patterns of the campus community. Analyzing activity during different times of day, times of year, weather, and other conditions will provide insight into patterns of use. These patterns will guide future campus improvements such as additional lighting, bike and skateboard racks, outdoor seating, and kiosk locations.

The campus community can also share location-based feedback on a map-based feedback forum. Participants add green pins to the map to highlight a campus feature that they like or add red pins to indicate features in need of improvement. The forum crowdsources qualitative feedback to provide an understanding of how people use the campus and how to enhance the overall experience.

Heat mapping and the map-based platform are part of the discovery phase of the University of Hawai‘i at Mānoa’s Framework for the Future — an initiative to guide long-term campus growth and transformation.