THE NATURE CONSERVANCY – SAN FRANCISCO HEADQUARTERS
Saving hundreds of thousands in operational expenditures for the world’s largest conservation organization.
Completed 2014 | San Francisco, CA
Beginning in 2007, The Nature Conservancy (TNC), the world’s largest conservation organization, has engaged MKThink for a wide variety of projects. Stemming from a long-needed reorganization of the company, TNC transitioned from strictly a land conservation outfit to one that also advocates for environmental policy reform and environmental education. Working with TNC from a design perspective, MKThink worked with the organization to develop an overall strategy to deploy their physical assets in support all three visions simultaneously. Engaging a wide range of stakeholders, from donors to management to researchers in the field, our team helped TNC minimize a duplication of operational expenditures by reorganizing the way regional and field offices operate independently and in relation with one another.
In 2014, MKThink completed a new office space for The Nature Conservancy (TNC). Located in San Francisco’s Financial District, TNC was looking to revamp a dated, cramped, and underutilized office environment with an eye toward enhancing their company culture and physically representing their mission of conservation and appreciation for nature.
Previously spread across one and a half floors, MKThink began the project by undertaking a utilization and occupancy analysis to better understand how the space functioned on a daily basis. Through in-person ethnographic observation, and by studying aggregate data from unique carded door entries, our team ascertained that even at peak times, only 80% of the offices’ 107 desk spaces were in use. Widespread telecommuting and the closed-off nature of private offices discouraged interaction between employees and inhibited views to the outside.
As a result of this quantitative and qualitative analysis, MKThink proposed a radical cultural shift. What if, instead of fixed, assigned office spaces, TNC adopted a ‘hoteling’ protocol by which employees could reserve desk space day-to-day? In flattening the hierarchy of the workstations and eliminating private offices, the space was reorganized to encourage more efficient overall utilization. With enhanced linear circulation, the space was rezoned into five discrete areas based on sound level (from noisy to whisper quiet). To mirror this rezoning, a color palette derived from the very ecosystems and environments that TNC serves was applied throughout to visually differentiate the floor plate’s discrete work environments. Now, employees individually reserve a desk in one of the five zones on a daily or weekly basis. A personal rolling file cabinet to store belongings and paperwork can be easily taken with them to their desk and docked in a central location when not in use.
The engagement process also revealed that TNC employees lacked space for private conversation and for collaboration amongst teams; the design team thus outfitted each zone with a series of spaces for collaboration ranging from small workstations for 1-2 employees, to larger, 8 person tiered teleconferencing spaces for collaboration amongst offices across the region/state/country, to more traditional board rooms for groups of 20. A variety of furniture was specified, ranging from standing desks to tiered seating for enhanced teleconferencing sessions. Using local and sustainable materials, including a reclaimed old-growth redwood, were used to create custom features including a full-height planter wall, a topographic ceiling installation, reclaimed wood benches and counters, and a 100% wool reception Desk.